How To Cultivate A Luxury Mindset

Aug 19

First, let me show you why you need one.

Do you want to bring more beauty and pizazz into your life?
Do you want to feel a spark of inner vitality?
Do you want to feel so intoxicated by your own life that you stop looking for joy externally?

Well, cultivating a luxury mindset is the first step in creating a life you’re in love with!

Your rituals and habits, your space, your outfits-- all make up a sort of signaling system that tells the story of who you are.

But in order for you to curate these things so that they communicate luxury to you, you need to give yourself permission. Permission for it to make sense, for it to matter and for it to be worth the time, energy, or money you’ll need to invest in your luxury.

Otherwise, you won’t be able to justify:

buying the more expensive shoes simply because it’s that brand you’ve been so obsessed with
blocking off time on your calendar to be absolutely unavailable for anyone but yourself
willingly paying extra for convenience, exclusivity, and speed - think Instacart, lux airport lounges, and getting your packages in 2 days.

When luxury starts to matter to you-- when you start to crave more excitement, joy, and elevation daily and when you refuse to live your life to a mundane script …you’ll need a luxury mindset.

Because even though you can already see the clothes, the house, the car, the access-- and all the other things you consider to be part of your luxury story.

It’s so hard to just jump from where you are today to the vision of your most luxurious self…you don’t just get up and redo your entire wardrobe, buy $80 flowers at the flower market or drive out of the dealership with a brand new Range Rover.

There has to be an internal shift and commitment that you make to become someone who understands, prioritizes, and cultivates space for luxury. In order to enjoy and sustain luxury experiences, first, you need to communicate to yourself that you value luxury experiences.

Because luxury comes at a price.

Choosing to add luxury as a standard in your life means you also have to choose to maintain and prioritize it.

I’ll illustrate with examples:

Owning your dream house means maintaining a mortgage, home security, a gardener, a housekeeper—and when something breaks you’re the HOA, maintenance, and building manager.
Driving a luxury car means paying more for insurance, service fees, and higher gas prices- unless you drive a Tesla.
Keeping fresh flowers for your home means spending at least 30 minutes arranging them, knowing they’ll die in about 10 days!
Prioritizing alone time means blocking time on your calendar and having the nerve and discipline to say no to clients, family, and whoever suddenly needs your attention.

But if you have a luxury mindset, you don’t give a second thought to dealing with these tedious, sometimes unsexy things. And they won’t feel like a burden to you.

So what is a luxury mindset?

Your luxury mindset is your decision to make luxury a standard in your life. To justify its importance and impact on your life. Once you make this decision, then you can shift into being your most luxurious self. The curating, the attention to the details that matter, and the slowing down to enjoy your life.

A luxury mindset is:

keeping your home clean and decorating it in a way you would your dream home.
making the most gorgeous food presentations that could rival your fave 5-star restaurant
tossing all your worn-out towels and eating off the good plates every day.

When you have a luxury mindset, you understand that luxury isn’t:

something that is out of your reach- you can experience luxury at every level (and budget) of your life.
something to be earned or to be reserved for special occasions.
something exclusive to the rich.
about perpetuating the stereotypical luxury identities we see in Hollywood or becoming something we are not.

Instead, you know that luxury is about elevating and becoming the best versions of ourselves and experiencing life with more satisfaction, beauty, and inspiration:

A life we have to pinch ourselves every now and then about
A life we feel proud about
A life we don’t need to retreat from into fantasies in our head to escape our reality

So how do you create your luxury mindset?

Once you’re clear on what luxury means to you and how exactly you’ll bring it into your life you have to rewrite the stories you tell yourself - you have to change your mind and give yourself permission to allow luxury.

To borrow a quote from George Bernard Shaw,

“Those who cannot change their minds cannot change anything.”

Bring awareness to your daily habits and rituals, and ask yourself, does this they match up with my luxury story?.

The more you experience feeling good, the more you will learn to recognize what luxury is to you. Because ultimately, luxury is anything that makes you feel good. It’s a kind of positive feedback loop, and you can use it to change your mindset and your life.

As defined by Thomas Goetz in Wired magazine, feedback loops are “powerful tools that can help people change bad behavior patterns, even those that seem intractable. Just as important, they can be used to encourage good habits, turning progress itself into a reward.

Feedback loops change human behavior.

As you start to take action, you’re guided by the clear and solid foundation of your luxury story, and you can create the positive feedback loop that will change your mindset. Then you’ll see that everything you own and do is communicating back to you who you are.

And the more deliberate you are, the stronger your luxury story becomes-- and the more powerful that positive feedback loop. At some point, you’ll be able to start acting out of habit.

The goal is to use your luxury mindset to shift to autopilot so that without ever even having to think about it, you can deliberately curate the experiences that are luxurious to you and make you really happy in your daily life.

xx Lysandra